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Buy Book Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

By: Michael J. Silverstein
Length: 336 pages
Release date: 09/08/2009
Available Formats: PDF, EPUB
Rating: 1 Star2 Stars3 Stars4 Stars5 Stars (262 votes, average: 5.00 out of 5)

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Summary of Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.


 

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