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Buy Book Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision / Edition 1

Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision / Edition 1

By: Peter S. Cohan
Length: 264 pages
Release date: 11/05/2012
Available Formats: PDF, EPUB
Rating: 1 Star2 Stars3 Stars4 Stars5 Stars (127 votes, average: 5.00 out of 5)

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Summary of Hungry Start-up Strategy: Creating New Ventures with Limited Resources and Unlimited Vision / Edition 1

Entrepreneurs are hungry. But it’s not just because they’re living on ramen and adrenaline. Peter Cohan has found they’re driven by a hunger to create a working world in which they want to live—something they have to do without money or staff. No business strategy guide has addressed this unique combination of aspirations and challenges—until now.

Cohan focuses on six key start-up choices—setting goals, picking markets, raising capital, building teams, gaining market share, and adapting to change—explaining how and why start-ups must make very different choices than established companies. For each area, he provides a decision-making approach and lively case studies of what actual entrepreneurs have done to cook up a thriving business from scratch.


 

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